2021-06-13

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Apple hired a former BMW top manager to work on its electric car

2 min read

Apple has hired a former BMW Top Manager Ulrich Kranz to work on its own road projects. This is written by Bloomberg with reference to an anonymous source. Presumably, it will help in creating an Apple electric vehicle, but there is no official confirmation yet.

BMW Blog

Cranc is one of the BMW veterans. He worked in the company for 30 years, the considerable part of which was engaged in the development of electric vehicles. In particular, Ulrich headed the team that was engaged in the development of models I3 and I8. In 2016, he left the German automaker, after which he founded the Startup of Canoo, which was engaged in the development of carchering and lease, but in April the company announced his resignation.

Bloomberg journalists argue that the attachment of the crane to work in Apple is obvious to the company’s plays on the creation of its own electric vehicle. The source claims that the BMW veteran will work with the former TESLA Top Manager Doug Field (Doug Field), which led the development of Model 3.

Apple began working on its own car back in 2014, but for unknown reasons in 2016 postponed this idea, focusing on the development of automotive software. Guide wanted to sell it to third parties and use for yourself.

However, recently, Apple seems to be returned to the development of its own car. In January 2021, rumors had rumors about the possible cooperation of Apple with Hyundai for the release of an electric vehicle, but later the Korean manufacturer denied unconfirmed information. Nevertheless, the company’s activity in this direction clearly increased.

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