This week was represented by an electric Pickup Ford F-150 Lightning, which was interested in the target audience by a combination of reasonable price and practicality. Abandoned the opening space of the OBS dismissed the place for baggage, and the ability to supply electricity the house is initially laid. For the first couple of days, the manufacturer received more than 44 thousand orders.
This on the pages of Twitter, said Ford Motor General Director Jim Farley. The first day brought the manufacturer about 20 thousand orders. Recall that the basic version of the F-150 Lightning is estimated at $ 39,974, it is able to offer four-wheel drive and up to 368 km of mileage without recharging, as well as lifting capacity within 907 kg.
The next twelve months for the American Pickup market will be held under the sign of active electrification. Next month, Rivian’s Rivian pickups will begin to supply its RULIAN pickups, sales of Hummer EV will begin by the end of the year, somewhere at the junction of this and next year, Tesla will begin to collect its Cybertruck, and the Ford product discussed above will go to the market in the spring of 2022. Customers now leave a return deposit of $ 100, so the number of people willing to acquire F-150 Lightning is not very limited by the prepayment conditions.
Recall that Tesla on the first week of receiving orders received 250 thousand applications for Cybertruck, and now the production program of prepaid pickups is estimated at 650 thousand cars, at a minimum. As soon, Ford will get to such a level, it is difficult to assume, but it should be borne in mind that the speed of orders will be determined by the company’s production capabilities. The supplies of traction batteries for Ford pickups will be engaged in Korean SK Innovation, and its production facilities in the US have not yet been commissioned. The first of the enterprises in Georgia at the initial stage will be able to serve only a small part of the Ford needs, so the main amount of traction batteries will certainly be imported into the United States.