Sony announced the intention to spend 2 trillion Japanese yen (more than $ 18 billion) for strategic investments over the next three years, including to a significant expansion of the audience of users of game and entertainment services of the company. This is written by the Reuters news agency with reference to the statement of the Japanese company.
According to available data, Sony plans to increase the number of subscribers of their mobile and online services from 160 million to 1 billion people. This suggests the company’s intention to focus on creating entertainment content, which is an important part of which are games. Optimizing your business in the field of consumer electronics, Sony will pay more attention to creating films, games and other multimedia content, which is focused on users of the PlayStation ecosystem and other platforms.
Obviously, Sony’s plan assumes the use of consumer demand for the new PlayStation 5 game console, which has reached the markets of a number of countries in the fall of last year. However, in the conditions of the global chip deficit, the company will not be able to meet the demand for the game console in the near future. It is PlayStation 5 that is one of the main elements of the Sony plan to increase the user base by increasing the number of subscribers to online games and other services. In the fiscal year, which for Sony began on April 1, the company plans to market 14.8 million playsStation 5 consoles.