Two years of testing, Instagram service announced the official launch of the hide match of the likelume of the Liker. This is reported in the blog of the social network. The developers made a mentioned function optional – anyone can enable it in the platform settings.
Hiding the likelume counter makes it inaccessible only for third-party users. Account owners continue to track the statistics of the activity of the audience, but this will require several additional clicks.
The function has become a simpler version of the initially planned system. Previously, the company turned off the counters in forced. It was assumed that the change would remove the voltage among users, but after its introduction, disputes about innovation efficiency broke out. As a result, the head of Instagram Adam Mosseri said in a recent interview with the information that the change was “polarizer”, and the function was refined.
In the last update, social network stated that it plans to spend additional funds for studying the influence of the platform for adolescents and young users. The company called for joint work on this issue various non-profit organizations and researchers in order to understand the experience of the service.