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Instagram launched the Drops feature that will help stimulate sales on the platform

2 min read

Today Instagram announced the addition of a new Drops function, which will help the sellers notify their customers about the supply of new products. This will help create an excitement on the eve of the start of sales of new products, which will be available in limited quantities or for a short period of time.


The Drops item will be posted on the “Store” tab of Instagram applications. There, users can view their goods that are interested in and shopping, and now they will also be able to learn about the release of new products and view the announcements of the upcoming starts of sales. Buyers will also be able to subscribe to notifications to receive reminders of admission to the sale of products that interest them.

Users can make purchases via Drops without leaving Instagram application. Such an approach will eventually allow Instagram to charge a commission with purchases performed on the platform. However, at this stage, the social network does not charge any commissions to help entrepreneurs who are restored after the sales recession caused by the coronavirus pandemic. But in the end, all this will help Instagram strengthen its position in online shopping.



It is worth noting that the notification feature of the launch of new products was available in Instagram since 2019. However, the Drops service will make it more convenient and will allow you to collect information on the launch of new products in one place, which will significantly increase the usability of the service. On the brand page in Drops, users can view information about the availability of goods, its price, as well as other related information. In addition, the service offers a purchase planning feature. Users will be able to celebrate the favoris products and the service will remind them of at the time of receipt. The new feature is available for now for the Instagram Android and IOS applications only in the United States.

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