The Mozilla Developer Team announced the resumption of advertising on Facebook and Instagram. The company decided to take this step to demonstrate users of the work of targeting advertising. Forbes writes about this.
Mozilla will spend $ 10 thousand on this advertising campaign. Thus, the company seeks to show an example to other brands.
«Advertising on Facebook and Instagram shows what needs to be understood that they are these tools. This is a supervised ecosystem, which is inherently bad. There is nothing wrong with the advertisement, but terrible how many personal data of users is on the network without their knowledge. They do not know all the details that are used for targeting, “said Mozilla Director of Marketing Mozilla Lindsey Shepard.
Mozilla stopped displaying advertising on Facebook and Instagram about three years ago. The reason was the problem of social networks with data confidentiality. In response, why the advertisement was resumed right now, Shepard replied that “her decision could change depending on the situation.”